Background of Early 20th Century Wedgwood
In the late 19th century, Wedgwood designs were mostly influenced by the Aesthetic and Arts and Crafts movements. In 1904 Wedgwood promoted John Goodwin to art director. Goodwin understood that Wedgwood’s reputation was still based mainly on its 18th-century products. As a result, he revived and restored many of the early shapes and patterns, adapting them to the 20th century. For a discussion of this period at Wedgwood, see M Batkin’s Wedgwood Ceramics 1846-1959 with a chapter entitled “John Goodwin and His Influence.”
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